Tuesday TubeStats
YouTube Social Listening In Your Inbox Weekly
Customized, Bite-Sized Insights for Your Brand.
We turn the World's Second-Largest Website
into the World's Biggest Focus Group
Tap Into a wealth of novel insights
with Tuesday TubeStats.
How it works
- Each Tuesday email summarizes the prior week’s action
- Listen in on any brand in any country or region
- Track up to nine competitors
- Takes five minutes to skim so you can seize the week
- From $199/year USD
it's easy to get started
Choose Your Brand.
Choose Your Region.
Choose Your Competitors.
Get Amazing Insights.
The insights you'll
have at your fingertips
Five Crucial Insights from 22 Precious Statistics.
Insight #1:
Your Competitive Standings
Your Competitive Standings
Winner of the Week
We rank brands on a variety of factors, apply a score, and see who comes out on top.
Share of Voice
Track who’s dominating the conversation. Spot sudden increases in the competition’s ad spending or organic/viral success.
Engagement
Compare your brands’ content engagement with YouTube overall, your competitors and your category.
Benchmarking
Up your organic attention fast. Know which hidden metrics don’t live up to the benchmarks.
Insight #2:
Video Product Reviews
Video Product Reviews
PRODUCT REVIEWS
Which of your products are receiving actual, unpaid reviews, and what kind of ratings are you receiving?
REVIEWS SENTIMENT
We track your reviews over time so you can understand prevailing opinions – Positive, Neutral & Negative.
REVIEW COMMENTS
What’s the consumer’s POV?
We put the most important questions & comments together.
We put the most important questions & comments together.
Insight #3:
Competitors' Activity
Competitors' Activity
COMPETITIVE LAUNCHES
Find out what competitors launched last week and whether successes were paid or viral.
PUBLISHING VOLUMES
Know how much publishing creates a winning formula by following the patterns in your set.
AD SPENDING
Find out who spent the most
and how much you’d need to spend to catch up.
Insight #4:
Influencer Attention
Influencer Attention
Influencer coverage
See every Influencer video made about your brand along with key stats to measure their reach.
INFLUENCER IMPACT
See the biggest & best Influencer Videos published about your category recently. Were they yours?
INFLUENCER ATTENTION
Quickly see Influencer Dominance by Brand. Who’s earning the most Videos and Views?
Insight #5:
Your Channel(s) Performance
Your Channel(s) Performance
CHANNEL GROWTH
Are you pacing like you should?
Or falling behind? Spot slowdowns while there’s still time to improve.
HERO VIDEOS
Figure out what works. We reveal your most viewed, most shared, best subscriber drivers, and more.
WHO'S WATCHING
Find out whose choosing to watch your channels, established demo be damned.
VIEW DRIVERS + MISSING A QUESTIONS TILe
Find out how your brand attracts Organic Views. Is it search? External? What keywords are working overtime?
Consumer Questions
Find out whose choosing to watch your channels, established demo be damned.
Sample Tuesday TubeStats Report
All Data is Simulated.
Frequently Asked Questions
Who is behind Tuesday TubeStats?
touchstormdatalabs.com.
Touchstorm DataLabs is a YouTube data platform offering YouTube tools & insights unavailable anywhere else. Tuesday TubeStats is one of many solutions we offer.
Touchstorm DataLabs also provides the time-saving and algorithm-busting tools used by sister company Touchstorm, a YouTube services agency that works to maximize audience delivery for global brands.
Both Touchstorm DataLabs and Touchstorm are owned by Diginary Holdings, an independent, certified minority-owned company that’s been in business since 1995.
Can I use Tuesday TubeStats for multiple brands?
Yes, Tuesday TubeStats can be used for multiple brands. But you should buy each brand their own so there’s no confusion regarding how your data should be aggregated.
You can receive reports for each brand you manage catered to the geographical responsibilities of your marketers or agencies. Our technology allows you to mix and match in a myriad of ways. If you’re a corporate marketer or multi-client agency looking for configurations not offered on our order form, please book a meeting to explain what you need. You can always book a meeting to explain your unique circumstance.
How much of Tuesday TubeStats data is on YouTube Studio?
Very little. YouTube Studio is an indispensable resource, but its analysis is limited to your own channel and a specific set of YouTube-only metrics. Touchstorm DataLabs and its various products allow marketers to develop a more holistic (and therefore more actionable) view of the world.
YouTube has 2.5B global MAUs. We’ve turned the platform and its users into the World’s Largest Focus Group. Our data and research extends far beyond your channel, revealing consumer insights powerful enough to inform overall brand strategy.
The order page is not allowing me to order a report for the single country I'd like to measure. Why is that?
Big countries can be bought solo; small countries must be bought regionally.
That’s because most global brands don’t have dedicated YouTube Channels for small countries. For example, most brands will house their Honduran YouTube content on a broader Latin American channel.
The larger the data pool, the more stable the statistics. We only deliver high-quality data.
If you’re a locally-oriented brand or service provider, we might be able to create a workaround. Please click on Book a Meeting.
That’s because most global brands don’t have dedicated YouTube Channels for small countries. For example, most brands will house their Honduran YouTube content on a broader Latin American channel.
The larger the data pool, the more stable the statistics. We only deliver high-quality data.
If you’re a locally-oriented brand or service provider, we might be able to create a workaround. Please click on Book a Meeting.
Will we need to "authenticate" our YouTube Channels through Google? What if we can't?
It’s most ideal if you authenticate, since clarion metrics like benchmarks won’t render otherwise.
If you don’t authenticate, we’ll deliver a truncated report with tons of value. You can always authenticate later on.
To be prepared to pay and go through onboarding where optional authentication will pop up, ask whomever uploads videos to your YouTube Brand Channel(s) to give you “Manager Level Access.”
If you do that, and sign in with your business email address, you should be authenticate with just a click or two.
If you don’t authenticate, we’ll deliver a truncated report with tons of value. You can always authenticate later on.
To be prepared to pay and go through onboarding where optional authentication will pop up, ask whomever uploads videos to your YouTube Brand Channel(s) to give you “Manager Level Access.”
If you do that, and sign in with your business email address, you should be authenticate with just a click or two.
We use Brandwatch, Talkwalker or Meltwater for social listening. Is this Data available there?
Touchstorm DataLabs is the only company with in-depth, marketing-driven YouTube data that goes beyond simple channel metrics reporting. We’re open to delivering our data through others, so if that’s of interest, please let your Social Listening Provider know. No. Touchstorm DataLabs is the only company with in-depth, marketing-driven YouTube data that goes beyond simple channel metrics reporting. We’re open to delivering our data through others, so if that’s of interest, please let your Social Listening Provider know.
Is it possible to customize Tuesday TubeStats?
Yes.
If your reports have more data than you need, you can go to your Touchstorm DataLabs Account Settings and uncheck the modules to focus only on the precise data you care about.
Beyond that, we can customize your reports for an additional fee, or offer you an alternate report or platform access to get what you need.
Please Book a Meeting to discuss it.
Is it possible to have Tuesday TubeStats delivered in languages other than English?
For an additional charge, yes. Among Touchstorm DataLabs & Touchstorm employees are globally stationed native speakers of about 30 languages who can program your reports to be delivered in the language you prefer. Please book a quick meeting to tell us what you need.
Each subscription allows for three recipients. If I only need it sent to one or two people, is there a discount?
Sorry, but no. We have priced this product to make it accessible to every marketer because every marketer needs this information. You’ll find Tuesday TubeStats to be a tremendous value even if you must amortize your subscription fee over only one or two recipients.
How is Tuesday TubeStats different from other YouTube analytics tools?
Tuesday TubeStats is different not only because it arranges data in ways that reveal actionable insights, but because it extends that capabilitiy beyond your own channel, roping in your competitors to reveal vital marketing metrics like Share of Voice, Sentiment Analysis on Influencer and Review videos and so much more. For example, it gathers the questions your consumers are asking across all your videos and puts them in one place for you. The differences are extensive, which you can see by studying this sample report.
Where Does Touchstorm DataLabs Get Its Data?
Touchstorm DataLabs has replicated YouTube’s database, organized it into 50,000 nested Topics reflecting consumer interests & behavior, and appended it with differentiating data for marketers. That data includes Brand and Product Mentions, Influencer Coverage, Producer Types, Competitive Activity, Behavioral, Demographic and Qualitative factors, Reviews & Their Sentiment, Video Types, and more. The result is a one-of-a-kind Data Warehouse that enables marketers to slice and dice YouTube to learn not just about their own channel, but more broadly, to use YouTube and its 2.5 Billion MAUs as the World’s Largest Focus Group to discover almost anything about consumers, the competition, and the brand itself.
How do I get started with Tuesday TubeStats?
Getting started with Tuesday TubeStats is easy. Simply visit the Tuesday TubeStats order form, price out your geography, and consummate your payment. Once you do, we will ask you a few onboarding questions which will enable us to start preparing your weekly reports, the first of which will come approximately four weeks after you place your order.
Why is there a one-month delay between payment and receiving our first edition?
Each Tuesday TubeStats is highly customized precisely for your brand and its situation. We need time to program Touchstorm DataLabs to capably deliver thorough statistics and information about your brand, your category, your Topics, your Influencers and Viewers. If you’re signing up because you need some immediate information under deadline, let us know and we’ll try to help. Set a meeting here.
What forms of payment do you accept? Can we be invoiced?
We accept Credit Cards, Bank ACH Transfers, Paypal and GooglePay.
We’ve intentionally priced Tuesday TubeStats so it’s a tremendous value that shouldn’t require invoice-based billing. If you can only pay by invoice, we have MSAs in place with dozens of multi-nationals…contact us.
But keep in mind, we will not begin organizing your data until after we’ve received your payment.
We’ve intentionally priced Tuesday TubeStats so it’s a tremendous value that shouldn’t require invoice-based billing. If you can only pay by invoice, we have MSAs in place with dozens of multi-nationals…contact us.
But keep in mind, we will not begin organizing your data until after we’ve received your payment.
Once we name our competitors during onboarding, may we change them later?
Yes, at your one-year anniversary. If you’d like to substitute competitors mid-year that’s fine, but there’s a nominal charge to help cover some of the data organization and processing.
Your reports will always include a link asking if you’d like to change competitors. Following that link will take you to your Touchstorm DataLabs Account Settings where you can make changes 24/7.
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