What is the Touchstorm Video Index (TVi)?
And why did Touchstorm DataLabs create the TVi?
The TVi is not merely the basic public YouTube API that other platforms repackage.
Touchstorm DataLabs has added data from multiple sources to provide unparalleled meaning and context to Big Data.
So you can #ConquerYouTube.
The TVi is a unique proprietary classification system for social media channels built by — and for — video marketers.
Why did Touchstorm DataLabs create the TVi?
Simply put: video marketers need better data.
The problem with video data is that there are a handful of companies reporting basic numbers from the YouTube API and other new media APIs – but from a marketing standpoint, it’s all amazingly devoid of insight. The key to all of the missing insights was the inability to compare knitters to knitters, beers to beers, and comedians to comedians. There are tens of millions of channels. To create meaningful insights, we needed to make YouTube and other new media smaller somehow.
We built the TVi to solve this problem.
The Touchstorm Video Index is a genome project for video and social content. This makes the TVi the most powerful video dataset on the market. We’ve appended various new media API data, classifying channels and videos into Categories, Themes, Conversations, and Topics. We’ve also classified the content creators, brands, personalities, geographies, and other valuable metadata, and overlayed that same classification system to Search.
The TVi powers Touchstorm DataLabs.
Touchstorm DataLabs is the first video marketing suite running on the TVi classification system. Our tools let you find Topics to own in Search that your competition doesn’t see. And, with a Search sample size that represents 84% of the billion plus searches done each day on Google, Bing, and Yahoo!, the insights that come out are mind-blowing.
