Brand Buzz Report
Built for NARS.
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This report captures how your brand is being reviewed and talked about by Influencers.
You’ll see who’s driving buzz, what they’re saying, and how your brand compares, so you can act with confidence, not guesswork.
Brand Buzz Monitor
NARS, Reviewed |
Section #1:
BRAND REVIEWS
My Brand's New Reviews Last Month:
7
Uploaded: Feb 05, 2025
Length: 26:36
Views So Far: 589
REVIEWER
Mo Makeup Mo Beauty
14,300 Subs
Mo Makeup Mo Beauty
14,300 Subs
Uploaded: Feb 13, 2025
Length: 00:53
Views So Far: 17
REVIEWER
Universe Trip
13,800 Subs
Universe Trip
13,800 Subs
Uploaded: Feb 18, 2025
Length: 08:05
Views So Far: 654
REVIEWER
Nita's Glam World
12,200 Subs
Nita's Glam World
12,200 Subs
Uploaded: Feb 22, 2025
Length: 09:54
Views So Far: 174
REVIEWER
Milana Bajic
12,200 Subs
Milana Bajic
12,200 Subs
Uploaded: Feb 14, 2025
Length: 00:54
Views So Far: 239
REVIEWER
Katie Hoke
5,080 Subs
Katie Hoke
5,080 Subs
Uploaded: Feb 19, 2025
Length: 01:15
Views So Far: 502
REVIEWER
Aly Zam
413 Subs
Aly Zam
413 Subs
Uploaded: Feb 27, 2025
Length: 00:58
Views So Far: 19
REVIEWER
Chening K
169 Subs
Chening K
169 Subs
What Is the Sentiment Of
My Review Videos* Over the Past Year?
My Review Videos* Over the Past Year?
Number of Videos
Sentiment By Views
Helpful Views
0
Neutral Views
0
Damaging Views
1,430
* These Sentiment Charts feature Reviews made about your brand over the past year, not including the most recent month. Videos need time to marinate and gather views before Sentiment conclusions become realistic.
section #2:
Competitor Reviews
What Were the Biggest* Reviews
Made About My Competitors Last Month?
Made About My Competitors Last Month?
|
Uploaded: Feb 23, 2025 Length: 28:59 Subscribers: 261,000 Views So Far: 34,157 |
|
Uploaded: Feb 23, 2025 Length: 00:09 Subscribers: 175,000 Views So Far: 10,028 |
|
Uploaded: Feb 09, 2025 Length: 27:22 Subscribers: 137,000 Views So Far: 5,923 |
|
Uploaded: Feb 21, 2025 Length: 14:20 Subscribers: 182,000 Views So Far: 619 |
|
Uploaded: Feb 23, 2025 Length: 02:55 Subscribers: 182,000 Views So Far: 181 |
* Videos in this section were judged to be “Most Impactful” based on the Subscriber Volume of the Reviewer (Influencer), not the views on the video to date. That’s because big Influencers are the most likely to deliver the most views over time, even if their Review was posted too recently to accrue large view numbers yet. Videos limited to the top five (5).
Over the Past Year, Which Brands
Received the Most Positive Reviews?
Received the Most Positive Reviews?
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Access All Influencers in Your Category...Find Out Who's Not Covering Your Brand...Produce
Influencer Profiles with Competitive Relativity...Understand How Much to Pay...and More.
Access All Influencers in Your Category...Find Out Who's Not Covering Your Brand...Produce
Influencer Profiles with Competitive Relativity...Understand How Much to Pay...and More.
Note: Not all Reviews can be analyzed for sentiment. For example, a head-to-head comparison of two brands ("Ford vs. Chevy... which should you buy?") is likely positive for one brand and negative for the other. In these cases, the AI identifies the video as Neutral. Our upgraded product, YouTube Social Listening, allows you to dig into all videos and re-score them for your purposes.
section #3:
INFLUENCER ACTIVITY
Which Influencers Made Videos*
About My Brand Last Month?
About My Brand Last Month?
Check 'em out and say thanks!
750k Subscribers
5.1k Subscribers
* We've selected the Top 2 Most Impactful Influencers that made videos about your brand last month. The featured Influencers are ranked by their subscribers count. To see all Influencers and videos made about you or your competitors last month or over time, upgrade here.
Videos With the Most Views*
On Your Brand and Your Competition
(30 days - 1 year ago)
On Your Brand and Your Competition
(30 days - 1 year ago)
|
Short Video
|
Uploaded: Oct 04, 2024 Length: 00:25 Views Last Month: 1,570 |
|
Short Video
|
Uploaded: Jul 24, 2024 Length: 00:46 Views Last Month: 1,089 |
|
Long Video
|
Uploaded: Jul 03, 2024 Length: 01:01 Views Last Month: 180,371 |
|
Long Video
|
Uploaded: Dec 06, 2024 Length: 37:23 Views Last Month: 24,590 |
* This module reveals the top 2 Short and the top 2 Long-Form videos, made for your competitive set (including your brand) posted 30 days to 1 year ago. This is based on bigger Influencers with the most Subscribers.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
section #4:
INFLUENCER WINNERS
What Is My Current
Influencer Share of Voice?
Influencer Share of Voice?
MAC (59.31%)
NARS (16.58%)
Too Faced (12.67%)
Laura Mercier (9.76%)
Estee Lauder (0.98%)
Urban Decay (0.53%)
Lancome (0.18%)
Shiseido (0.0%)
Tarte (0.0%)
Bobbi Brown (0.0%)
Tip: Ask yourself if your brand's ISOV is less than your market share among these competitors. If so, you have work to do, and
Touchstorm can help.
Touchstorm can help.
Is My Brand Being Featured
By Enough Influencers?
By Enough Influencers?
# of Creators Covering These Brands to date
3,498
3,498
# of Creators Covering My Brands to date
638
638
My Brand's Coverage Rate for February 2025
9%
9%
My Brand's Coverage
Rate for February 2024
18%
Rate for February 2024
18%
Note: This chart shows the percentage of influencers that have made video(s) about your brand to date.
Looking Longer Term, Who's Winning
The Battle for Influencer Attention?*
The Battle for Influencer Attention?*
Bobbi Brown
Estee Lauder
Lancome
Laura Mercier
MAC
Tarte
Too Faced
Urban Decay
Shiseido
NARS
Note: On this chart, "Influencer" refers to any creator making videos about these brands, except for the brands themselves. This includes Reviewers, Retailers, Partners, Vendors, Non-Profits, Media, and more. The time frame is the past six months.
section #5:
Consumer Questions
Which Consumer Questions And Comments
Deserve My Brand's Attention?
Deserve My Brand's Attention?
-
🤢🤢🤢They opened a store in a country dragged to the ICJ for committing the G word after we have witnessed horrors after horrors perpetrated against women and children!? Horrible brand, I will no longer by from them, they have no respect for human rights it seems!!
Respond Here -
Worst packaging? Why do you think that?
Respond Here -
You looked nice can you try a darker shade of red ? Bet it will look really nice !
Respond Here -
Nothing about their brand is unique anymore (considering all the affordable competitors we have now). Nobody in this economy wants to waste their money. Why buy NARS foundation for $50 when you can get the same stuff for $15 at the drugstore?
Respond Here -
Right?
Respond Here -
Olá Rita, qual o batom que estás a usar no vídeo? 😘
Respond Here
Note: Comments and questions from comments in this section are included from your own brand videos, your review videos and your influencer videos.
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every month?
every month?
The Competitive Intel
Covered Inside This Report
Understand how NARS is positioned alongside competitors in creator reviews, sentiment, and YouTube influencer engagement.
