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Brand Buzz Report
Built for e.l.f..
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This report captures how your brand is being reviewed and talked about by Influencers.

You’ll see who’s driving buzz, what they’re saying, and how your brand compares, so you can act with confidence, not guesswork.

I want this report for my brand every month
Brand Tools Suite
Brand Buzz Monitor
e.l.f., Reviewed
DATES
Data starts
Feb 01, 2025
data stops
Feb 28, 2025
COMPETITORS
COVERGIRL
Rimmel
Wet n Wild
Physicians Formula
Revlon
Maybelline
NYX
Milani
L'Oréal Paris
Geography
United States
Section #1:
BRAND REVIEWS
My Brand's New Reviews Last Month: 52
Uploaded: Feb 13, 2025
Length: 19:08
Views So Far: 95,544
REVIEWER
Manny Mua
4,840,000 Subs
Uploaded: Feb 10, 2025
Length: 01:14
Views So Far: 393,619
REVIEWER
Christxiee
1,330,000 Subs
Uploaded: Feb 01, 2025
Length: 27:29
Views So Far: 84,902
REVIEWER
juicyjas
1,100,000 Subs
REVIEWER
SMLx0
1,100,000 Subs
Uploaded: Feb 01, 2025
Length: 03:00
Views So Far: 41,006
REVIEWER
Ale Jay
593,000 Subs
Uploaded: Feb 01, 2025
Length: 02:49
Views So Far: 12,048
REVIEWER
Ale Jay
593,000 Subs
Uploaded: Feb 01, 2025
Length: 01:10
Views So Far: 10,397
REVIEWER
Ale Jay
593,000 Subs
REVIEWER
Klay Exterior
175,000 Subs
Uploaded: Feb 09, 2025
Length: 27:22
Views So Far: 5,923
REVIEWER
Tarababyz
137,000 Subs
Uploaded: Feb 16, 2025
Length: 28:54
Views So Far: 6,930
REVIEWER
Slashed Beauty
116,000 Subs
REVIEWER
Slashed Beauty
116,000 Subs
REVIEWER
Jodi Mannes
102,000 Subs
Uploaded: Feb 17, 2025
Length: 04:06
Views So Far: 1,012
REVIEWER
KardashianSnaps
11,900 Subs
Uploaded: Feb 13, 2025
Length: 03:56
Views So Far: 241
REVIEWER
KardashianSnaps
11,900 Subs
Uploaded: Feb 18, 2025
Length: 02:05
Views So Far: 1,949
REVIEWER
KardashianSnaps
11,900 Subs
REVIEWER
hailey joy’s life
8,290 Subs
Uploaded: Feb 13, 2025
Length: 11:42
Views So Far: 68
REVIEWER
BeatleBabe
8,060 Subs
Uploaded: Feb 28, 2025
Length: 00:08
Views So Far: 1,404
REVIEWER
AngiesMayhem
6,090 Subs
Uploaded: Feb 06, 2025
Length: 11:28
Views So Far: 298
REVIEWER
Katie Hoke
5,080 Subs
REVIEWER
Katie Hoke
5,080 Subs
Uploaded: Feb 26, 2025
Length: 00:54
Views So Far: 45
REVIEWER
Katie Hoke
5,080 Subs
Uploaded: Feb 09, 2025
Length: 07:21
Views So Far: 150
REVIEWER
Katie Hoke
5,080 Subs
Uploaded: Feb 17, 2025
Length: 01:07
Views So Far: 686
REVIEWER
BeautyWithConnie
4,630 Subs
REVIEWER
Lucky Martinez
4,200 Subs
REVIEWER
Norma Acosta
3,570 Subs
Uploaded: Feb 14, 2025
Length: 01:21
Views So Far: 20
REVIEWER
Norma Acosta
3,570 Subs
Uploaded: Feb 13, 2025
Length: 02:49
Views So Far: 38
REVIEWER
Norma Acosta
3,570 Subs
REVIEWER
Kimberly Gamble
3,410 Subs
Uploaded: Feb 13, 2025
Length: 02:12
Views So Far: 17
REVIEWER
In Hand Reviews
2,880 Subs
Uploaded: Feb 10, 2025
Length: 33:21
Views So Far: 115
REVIEWER
Kristie Lani 🌺
2,600 Subs
Uploaded: Feb 23, 2025
Length: 12:25
Views So Far: 58
REVIEWER
Enez
2,510 Subs
REVIEWER
Alexis Latosha
2,460 Subs
REVIEWER
Lauren
2,230 Subs
Uploaded: Feb 17, 2025
Length: 01:00
Views So Far: 683
REVIEWER
Adventures With Robin
1,790 Subs
Uploaded: Feb 02, 2025
Length: 04:33
Views So Far: 141
REVIEWER
Raphaela Laurean
1,730 Subs
Uploaded: Feb 15, 2025
Length: 02:15
Views So Far: 514
REVIEWER
LifeWithMariaelena
1,530 Subs
REVIEWER
Perfect Man Makeup
1,210 Subs
REVIEWER
Perfect Man Makeup
1,210 Subs
REVIEWER
Review Nerds
1,130 Subs
REVIEWER
Review Nerds
1,130 Subs
Uploaded: Feb 10, 2025
Length: 01:38
Views So Far: 44
REVIEWER
Review Nerds
1,130 Subs
Uploaded: Feb 06, 2025
Length: 02:05
Views So Far: 1
REVIEWER
Fasal Enterprises
904 Subs
Uploaded: Feb 11, 2025
Length: 02:01
Views So Far: 2
REVIEWER
Fasal Enterprises
904 Subs
REVIEWER
Fasal Enterprises
904 Subs
REVIEWER
Fasal Enterprises
904 Subs
REVIEWER
Fasal Enterprises
904 Subs
REVIEWER
Strength Hammer
697 Subs
Uploaded: Feb 09, 2025
Length: 01:42
Views So Far: 431
REVIEWER
Kimberly Dejesus
374 Subs
Uploaded: Feb 03, 2025
Length: 00:28
Views So Far: 9
REVIEWER
J&M Reviews | UGC Content | Amazon Influencer
309 Subs
REVIEWER
Kristenrb
229 Subs
Uploaded: Feb 18, 2025
Length: 04:58
Views So Far: 40
REVIEWER
David Bebesi
192 Subs
Uploaded: Feb 10, 2025
Length: 01:57
Views So Far: 190
REVIEWER
Nubelease
45 Subs
What Is the Sentiment Of
My Review Videos* Over the Past Year?
Number of Videos
Sentiment By Views
Helpful Views
101,338
Neutral Views
33,122
Damaging Views
-8,458
* These Sentiment Charts feature Reviews made about your brand over the past year, not including the most recent month. Videos need time to marinate and gather views before Sentiment conclusions become realistic.
section #2:
Competitor Reviews
What Were the Biggest* Reviews
Made About My Competitors Last Month?

Maybelline

ESSENCE vs MAYBELLINE

Uploaded: Feb 21, 2025
Length: 01:05
Subscribers: 1,330,000
Views So Far: 77,334

Maybelline

Maybelline VS Essence

Uploaded: Feb 22, 2025
Length: 01:10
Subscribers: 1,330,000
Views So Far: 40,424

L'Oréal Paris

$32 YSL Mascara vs $10 L'Oreal Mascara | Milabu

Uploaded: Feb 28, 2025
Length: 04:05
Subscribers: 1,580,000
Views So Far: 6,988

L'Oréal Paris

Day 5 Loreal Double Extend vs EM Cosmetics Shapeshift tubing mascaras! #makeup #drugstoremakeup

Uploaded: Feb 08, 2025
Length: 02:01
Subscribers: 1,090,000
Views So Far: 2,768

L'Oréal Paris

DAY 6: Caliray vs Loreal tubing mascara! #mascara #makeupproducts #drugstoremakeup

Uploaded: Feb 09, 2025
Length: 02:27
Subscribers: 1,090,000
Views So Far: 2,126
* Videos in this section were judged to be “Most Impactful” based on the Subscriber Volume of the Reviewer (Influencer), not the views on the video to date. That’s because big Influencers are the most likely to deliver the most views over time, even if their Review was posted too recently to accrue large view numbers yet. Videos limited to the top five (5).
Over the Past Year, Which Brands
Received the Most Positive Reviews?
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Note: Not all Reviews can be analyzed for sentiment. For example, a head-to-head comparison of two brands ("Ford vs. Chevy... which should you buy?") is likely positive for one brand and negative for the other. In these cases, the AI identifies the video as Neutral. Our upgraded product, YouTube Social Listening, allows you to dig into all videos and re-score them for your purposes.
section #3:
INFLUENCER ACTIVITY
Which Influencers Made Videos*
About My Brand Last Month?
Check 'em out and say thanks!
1.1M Subscribers
137k Subscribers
27.7k Subscribers
12.6k Subscribers
5.1k Subscribers
4.6k Subscribers
2.6k Subscribers
2.5k Subscribers
* We've selected the Top 8 Most Impactful Influencers that made videos about your brand last month. The featured Influencers are ranked by their subscribers count. To see all Influencers and videos made about you or your competitors last month or over time, upgrade here.
Videos With the Most Views*
On Your Brand and Your Competition
(30 days - 1 year ago)
Short Video

e.l.f.

The 10 Best Products from Elf Cosmetics

Uploaded: Aug 21, 2024
Length: 00:56
Views Last Month: 49,249
Short Video

Maybelline

2 BEST Drugstore Foundations #loreal #maybelline

Uploaded: Aug 10, 2024
Length: 00:59
Views Last Month: 33,195
Long Video

e.l.f.

e.l.f. Advent Calendar! #makeup #unboxing #adventcalendar #adventunboxing

Uploaded: Dec 24, 2024
Length: 02:42
Views Last Month: 86,014
Long Video

L'Oréal Paris

Full Face Of L'OREAL MAKEUP Including HOT New Releases! 🔥

Uploaded: Jun 03, 2024
Length: 13:53
Views Last Month: 31,062
* This module reveals the top 2 Short and the top 2 Long-Form videos, made for your competitive set (including your brand) posted 30 days to 1 year ago. This is based on bigger Influencers with the most Subscribers.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
section #4:
INFLUENCER WINNERS
What Is My Current
Influencer Share of Voice?
Tip: Ask yourself if your brand's ISOV is less than your market share among these competitors. If so, you have work to do, and
Touchstorm can help.
Is My Brand Being Featured
By Enough Influencers?
# of Creators Covering These Brands to date
4,348
# of Creators Covering My Brands to date
1,899
My Brand's Coverage Rate for February 2025
30%
My Brand's Coverage
Rate for February 2024
43%
Note: This chart shows the percentage of influencers that have made video(s) about your brand to date.
Looking Longer Term, Who's Winning
The Battle for Influencer Attention?*
Note: On this chart, "Influencer" refers to any creator making videos about these brands, except for the brands themselves. This includes Reviewers, Retailers, Partners, Vendors, Non-Profits, Media, and more. The time frame is the past six months.
section #5:
Consumer Questions
Which Consumer Questions And Comments
Deserve My Brand's Attention?
Note: Comments and questions from comments in this section are included from your own brand videos, your review videos and your influencer videos.
Want this report
every month? Monthly Report

The Competitive Intel
Covered Inside This Report

Understand how e.l.f. is positioned alongside competitors in creator reviews, sentiment, and YouTube influencer engagement.

Why We Built Brand Buzz Monitor
(And Why It Matters)

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