Brand Buzz Report
Built for BH Cosmetics.
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This report captures how your brand is being reviewed and talked about by Influencers.

You’ll see who’s driving buzz, what they’re saying, and how your brand compares, so you can act with confidence, not guesswork.

Brand Tools Suite
Brand Buzz Monitor
BH Cosmetics, Reviewed
DATES
Data starts
Feb 01, 2025
data stops
Feb 28, 2025
COMPETITORS
Burt's Bees
Hard Candy
L.A. Girl
Wander Beauty
Ardell
Morphe
Black Radiance
The Crème Shop
Undone
Geography
United States
Section #1:
BRAND REVIEWS
My Brand's New Reviews Last Month: 0

Your brand did not have any review videos for February, 2025.

What Is the Sentiment Of
My Review Videos* Over the Past Year?
Number of Videos
Helpful Views
0
Neutral Views
0
Damaging Views
0
* These Sentiment Charts feature Reviews made about your brand over the past year, not including the most recent month. Videos need time to marinate and gather views before Sentiment conclusions become realistic.
section #2:
Competitor Reviews
What Were the Biggest* Reviews
Made About My Competitors Last Month?

Morphe

Haul : Adept, Morphe, Maybelline, NYX, Urban Decay, Ulta, ELF

Uploaded: Feb 09, 2025
Length: 27:22
Subscribers: 137,000
Views So Far: 5,923

Hard Candy

Trying out the new Hard Candy Lip Blur & Lip Shine sticks ✨[not spons] #newmakeup #makeup #hardcandy

Uploaded: Feb 11, 2025
Length: 00:26
Subscribers: 283,000
Views So Far: 5,890

Hard Candy

I Can FINALLY Wear the Blurry Lip Trend! Hard Candy Lip Blur Lipsticks Review

Uploaded: Feb 12, 2025
Length: 12:38
Subscribers: 117,000
Views So Far: 2,044

Black Radiance

Makeup Monday/Comparing Black Radiance Finishing Powder & Pressed Powder/Shoutout to Cynthia - #4915

Uploaded: Feb 25, 2025
Length: 18:22
Subscribers: 103,000
Views So Far: 441

Burt's Bees

Burt's Bees Almond & Milk Hand Cream, 2 Oz (Pack of 2) review

Uploaded: Feb 03, 2025
Length: 00:52
Subscribers: 2,380
Views So Far: 10
* Videos in this section were judged to be “Most Impactful” based on the Subscriber Volume of the Reviewer (Influencer), not the views on the video to date. That’s because big Influencers are the most likely to deliver the most views over time, even if their Review was posted too recently to accrue large view numbers yet. Videos limited to the top five (5).
Over the Past Year, Which Brands
Received the Most Positive Reviews?
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Note: Not all Reviews can be analyzed for sentiment. For example, a head-to-head comparison of two brands ("Ford vs. Chevy... which should you buy?") is likely positive for one brand and negative for the other. In these cases, the AI identifies the video as Neutral. Our upgraded product, YouTube Social Listening, allows you to dig into all videos and re-score them for your purposes.
section #3:
INFLUENCER ACTIVITY
Which Influencers Made Videos*
About My Brand Last Month?

No influencers made videos about your brand in February, 2025.

Videos With the Most Views*
On Your Brand and Your Competition

(30 days - 1 year ago)
Short Video

Morphe

Morphe Brushes Face Shaping Essentials Brush Set Review and Demo #morphe #makeup #makeuptools

Uploaded: Nov 07, 2024
Length: 00:51
Views Last Month: 2,774
Short Video

Ardell

Ardell Naked Lashes 421 Review. Best Ardell Lashes for Soft Glam Look Everyday Look #lashes

Uploaded: Feb 08, 2024
Length: 00:40
Views Last Month: 0
Long Video

Ardell

Brooke & I "Try Out" The Ardell Home Eyebrow Lamination Kit | Step By Step Instructions

Uploaded: Sep 01, 2024
Length: 19:40
Views Last Month: 13,263
Long Video

Ardell

Best BEGINNER Friendly Lash Kit: Ardell Seamless, Kiss Falscara, Veyes, Lashify? | Minksbyv

Uploaded: Mar 30, 2024
Length: 07:54
Views Last Month: 547
* This module reveals the top 2 Short and the top 2 Long-Form videos, made for your competitive set (including your brand) posted 30 days to 1 year ago. This is based on bigger Influencers with the most Subscribers.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
section #4:
INFLUENCER WINNERS
What Is My Current
Influencer Share of Voice?
Tip: Ask yourself if your brand's ISOV is less than your market share among these competitors. If so, you have work to do, and
Touchstorm can help.
Is My Brand Being Featured
By Enough Influencers?
# of Creators Covering These Brands to date
1,874
# of Creators Covering My Brands to date
850
My Brand's Coverage Rate for February 2025
0%
My Brand's Coverage
Rate for February 2024
50%
Note: This chart shows the percentage of influencers that have made video(s) about your brand to date.
Looking Longer Term, Who's Winning
The Battle for Influencer Attention?*
Note: On this chart, "Influencer" refers to any creator making videos about these brands, except for the brands themselves. This includes Reviewers, Retailers, Partners, Vendors, Non-Profits, Media, and more. The time frame is the past six months.
section #5:
Consumer Questions
Which Consumer Questions And Comments
Deserve My Brand's Attention?

There were no questions in your video comments for February, 2025.

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every month?
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The Competitive Intel
Covered Inside This Report

Understand how BH Cosmetics is positioned alongside competitors in creator reviews, sentiment, and YouTube influencer engagement.

Why We Built Brand Buzz Monitor
(And Why It Matters)

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