Brand Buzz Report
Built for Hard Candy.
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This report captures how your brand is being reviewed and talked about by Influencers.
You’ll see who’s driving buzz, what they’re saying, and how your brand compares, so you can act with confidence, not guesswork.
Brand Buzz Monitor
Hard Candy, Reviewed |
Section #1:
BRAND REVIEWS
My Brand's New Reviews Last Month:
2
Uploaded: Feb 11, 2025
Length: 00:26
Views So Far: 5,890
REVIEWER
Creative.Cliche
282,000 Subs
Creative.Cliche
282,000 Subs
Uploaded: Feb 12, 2025
Length: 12:38
Views So Far: 2,044
REVIEWER
Slashed Beauty
116,000 Subs
Slashed Beauty
116,000 Subs
What Is the Sentiment Of
My Review Videos* Over the Past Year?
My Review Videos* Over the Past Year?
Number of Videos
Sentiment By Views
Helpful Views
-469
Neutral Views
5,460
Damaging Views
0
* These Sentiment Charts feature Reviews made about your brand over the past year, not including the most recent month. Videos need time to marinate and gather views before Sentiment conclusions become realistic.
section #2:
Competitor Reviews
What Were the Biggest* Reviews
Made About My Competitors Last Month?
Made About My Competitors Last Month?
|
Uploaded: Feb 09, 2025 Length: 27:22 Subscribers: 137,000 Views So Far: 5,923 |
|
Uploaded: Feb 25, 2025 Length: 18:22 Subscribers: 103,000 Views So Far: 441 |
|
Uploaded: Feb 16, 2025 Length: 04:57 Subscribers: 687 Views So Far: 49 |
|
Uploaded: Feb 03, 2025 Length: 00:52 Subscribers: 2,380 Views So Far: 10 |
* Videos in this section were judged to be “Most Impactful” based on the Subscriber Volume of the Reviewer (Influencer), not the views on the video to date. That’s because big Influencers are the most likely to deliver the most views over time, even if their Review was posted too recently to accrue large view numbers yet. Videos limited to the top five (5).
Over the Past Year, Which Brands
Received the Most Positive Reviews?
Received the Most Positive Reviews?
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Access All Influencers in Your Category...Find Out Who's Not Covering Your Brand...Produce
Influencer Profiles with Competitive Relativity...Understand How Much to Pay...and More.
Access All Influencers in Your Category...Find Out Who's Not Covering Your Brand...Produce
Influencer Profiles with Competitive Relativity...Understand How Much to Pay...and More.
Note: Not all Reviews can be analyzed for sentiment. For example, a head-to-head comparison of two brands ("Ford vs. Chevy... which should you buy?") is likely positive for one brand and negative for the other. In these cases, the AI identifies the video as Neutral. Our upgraded product, YouTube Social Listening, allows you to dig into all videos and re-score them for your purposes.
section #3:
INFLUENCER ACTIVITY
Which Influencers Made Videos*
About My Brand Last Month?
About My Brand Last Month?
No influencers made videos about your brand in February, 2025.
Videos With the Most Views*
On Your Brand and Your Competition
(30 days - 1 year ago)
On Your Brand and Your Competition
(30 days - 1 year ago)
|
Short Video
|
Uploaded: Nov 07, 2024 Length: 00:51 Views Last Month: 2,774 |
|
Short Video
|
Uploaded: Feb 08, 2024 Length: 00:40 Views Last Month: 0 |
|
Long Video
|
Uploaded: Sep 01, 2024 Length: 19:40 Views Last Month: 13,263 |
|
Long Video
|
Uploaded: Mar 30, 2024 Length: 07:54 Views Last Month: 547 |
* This module reveals the top 2 Short and the top 2 Long-Form videos, made for your competitive set (including your brand) posted 30 days to 1 year ago. This is based on bigger Influencers with the most Subscribers.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
section #4:
INFLUENCER WINNERS
What Is My Current
Influencer Share of Voice?
Influencer Share of Voice?
Tip: Ask yourself if your brand's ISOV is less than your market share among these competitors. If so, you have work to do, and
Touchstorm can help.
Touchstorm can help.
Is My Brand Being Featured
By Enough Influencers?
By Enough Influencers?
# of Creators Covering These Brands to date
1,874
1,874
# of Creators Covering My Brands to date
255
255
My Brand's Coverage Rate for February 2025
0%
0%
My Brand's Coverage
Rate for February 2024
0%
Rate for February 2024
0%
Note: This chart shows the percentage of influencers that have made video(s) about your brand to date.
Looking Longer Term, Who's Winning
The Battle for Influencer Attention?*
The Battle for Influencer Attention?*
Note: On this chart, "Influencer" refers to any creator making videos about these brands, except for the brands themselves. This includes Reviewers, Retailers, Partners, Vendors, Non-Profits, Media, and more. The time frame is the past six months.
section #5:
Consumer Questions
Which Consumer Questions And Comments
Deserve My Brand's Attention?
Deserve My Brand's Attention?
-
I would be interested in hearing more about you. Whatever you want to share, is fine with me. Personally, I am curious about your pets, favorite movies/books/tv shows, what part of the country do you live in? You may have shared this info before, but I’m not a stalker, so I forgot. 😜
Respond Here -
4:37 is Shoma's actor a masochist?
Respond Here -
Who’s crow?
Respond Here -
Your makeup looks great. Did you film the look?
Respond Here -
@slashedbeauty your skin looks flawless too. Which foundation were you wearing?
Respond Here -
Do you have any product faves to get the trend??
Respond Here
Note: Comments and questions from comments in this section are included from your own brand videos, your review videos and your influencer videos.
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The Competitive Intel
Covered Inside This Report
Understand how Hard Candy is positioned alongside competitors in creator reviews, sentiment, and YouTube influencer engagement.
