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Brand Buzz Report
Built for Fenty Beauty.
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This report captures how your brand is being reviewed and talked about by Influencers.

You’ll see who’s driving buzz, what they’re saying, and how your brand compares, so you can act with confidence, not guesswork.

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Brand Tools Suite
Brand Buzz Monitor
Fenty Beauty, Reviewed
DATES
Data starts
Mar 01, 2025
data stops
Mar 31, 2025
COMPETITORS
RMS Beauty
Huda
Milk
Kylie
HAUS LABS
Makeup by Mario
Tower 28
Saie
Danessa Myricks
Geography
United States
Section #1:
BRAND REVIEWS
My Brand's New Reviews Last Month: 15
Uploaded: Mar 04, 2025
Length: 02:59
Views So Far: 8,859
REVIEWER
Demi Ngai
338,000 Subs
REVIEWER
TheMexicanBeauty
64,200 Subs
Uploaded: Mar 26, 2025
Length: 02:16
Views So Far: 123,971
REVIEWER
Kelsey Alfred
58,400 Subs
Uploaded: Mar 27, 2025
Length: 03:33
Views So Far: 1,089
REVIEWER
KardashianSnaps
12,200 Subs
Uploaded: Mar 06, 2025
Length: 04:06
Views So Far: 404
REVIEWER
KardashianSnaps
12,200 Subs
REVIEWER
Katya Beauty Style
8,460 Subs
Uploaded: Mar 10, 2025
Length: 08:15
Views So Far: 199
REVIEWER
Kelsey Aleah
4,130 Subs
REVIEWER
Isabel Hoyos
3,180 Subs
REVIEWER
Isabel Hoyos
3,180 Subs
REVIEWER
Isabel Hoyos
3,180 Subs
REVIEWER
How To Glow
2,270 Subs
Uploaded: Mar 17, 2025
Length: 24:01
Views So Far: 35
REVIEWER
Gel Beauty87
1,990 Subs
Uploaded: Mar 16, 2025
Length: 13:27
Views So Far: 143
REVIEWER
Zen Aesthetic
1,030 Subs
Uploaded: Mar 23, 2025
Length: 09:06
Views So Far: 20
REVIEWER
FaithfullyDee🦄🦄
289 Subs
REVIEWER
beauty2scents
88 Subs
What Is the Sentiment Of
My Review Videos* Over the Past Year?
Number of Videos
Sentiment By Views
Helpful Views
333,116
Neutral Views
9,477
Damaging Views
1,069,373
* These Sentiment Charts feature Reviews made about your brand over the past year, not including the most recent month. Videos need time to marinate and gather views before Sentiment conclusions become realistic.
section #2:
Competitor Reviews
What Were the Biggest* Reviews
Made About My Competitors Last Month?

Milk

@MilkMakeup Cooling ❄️🍦 Water 💧 Gel ✨REVIEW✨

Uploaded: Mar 21, 2025
Length: 01:10
Subscribers: 878,000
Views So Far: 706,524

Milk

@MilkMakeup hydro grip skin tint review ✨ would you try this? #makeup #makeupreview #viralmakeup

Uploaded: Mar 02, 2025
Length: 00:23
Subscribers: 123,000
Views So Far: 11,493

Milk

Hey Milk Makeup, what is a GEL skin tint?! // Ohemaa Bonsu

Uploaded: Mar 13, 2025
Length: 10:16
Subscribers: 393,000
Views So Far: 10,507

Makeup by Mario

Kosas Translucent Candy 🍬 vs Makeup by Mario Fair Pink 🩷 *Setting Powders*

Uploaded: Mar 05, 2025
Length: 02:16
Subscribers: 177,000
Views So Far: 1,302

HAUS LABORATORIES

Over 40 Side-by-Side Foundation: NARS vs Haus Labs

Uploaded: Mar 09, 2025
Length: 03:36
Subscribers: 134,000
Views So Far: 884
* Videos in this section were judged to be “Most Impactful” based on the Subscriber Volume of the Reviewer (Influencer), not the views on the video to date. That’s because big Influencers are the most likely to deliver the most views over time, even if their Review was posted too recently to accrue large view numbers yet. Videos limited to the top five (5).
Over the Past Year, Which Brands
Received the Most Positive Reviews?
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Note: Not all Reviews can be analyzed for sentiment. For example, a head-to-head comparison of two brands ("Ford vs. Chevy... which should you buy?") is likely positive for one brand and negative for the other. In these cases, the AI identifies the video as Neutral. Our upgraded product, YouTube Social Listening, allows you to dig into all videos and re-score them for your purposes.
section #3:
INFLUENCER ACTIVITY
Which Influencers Made Videos*
About My Brand Last Month?
Check 'em out and say thanks!
97.6k Subscribers
84.8k Subscribers
76.3k Subscribers
58.9k Subscribers
9k Subscribers
3.2k Subscribers
2.3k Subscribers
2.2k Subscribers
* We've selected the Top 8 Most Impactful Influencers that made videos about your brand last month. The featured Influencers are ranked by their subscribers count. To see all Influencers and videos made about you or your competitors last month or over time, upgrade here.
Videos With the Most Views*
On Your Brand and Your Competition
(30 days - 1 year ago)
Short Video

Huda

Fall Soft Glam Eyeshadow Tutorial using the Huda Beauty Icy Nude Palette #eyeshadow #eyemakeup

Uploaded: Nov 12, 2024
Length: 00:19
Views Last Month: 16,278
Short Video

Danessa Myricks

Danessa Myricks Lightwork 6 Palette Tutorial #danessamyricksbeauty #easymakeup #makeuptutorial

Uploaded: Nov 19, 2024
Length: 00:19
Views Last Month: 5,869
Long Video

Fenty Beauty

Full Face of FENTY BEAUTY! All my Favorites & Must Haves!

Uploaded: Sep 18, 2024
Length: 34:15
Views Last Month: 19,285
Long Video

RMS Beauty

FULL FACE OF RMS BEAUTY | PLUS BLUEMERCURY SUMMER SHOPPING PARTY!

Uploaded: Jun 08, 2024
Length: 27:56
Views Last Month: 10,017
* This module reveals the top 2 Short and the top 2 Long-Form videos, made for your competitive set (including your brand) posted 30 days to 1 year ago. This is based on bigger Influencers with the most Subscribers.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
section #4:
INFLUENCER WINNERS
What Is My Current
Influencer Share of Voice?
Makeup By Mario (39.0%)
Fenty Beauty (16.7%)
Milk (15.1%)
Tower 28 (11.4%)
Huda (11.1%)
Kylie (4.4%)
Saie (2.3%)
Danessa Myricks (0.0%)
RMS Beauty (0.0%)
HAUS LABORATORIES (0.0%)
Tip: Ask yourself if your brand's ISOV is less than your market share among these competitors. If so, you have work to do, and
Touchstorm can help.
Is My Brand Being Featured
By Enough Influencers?
# of Creators Covering These Brands to date
1,898
# of Creators Covering My Brands to date
887
My Brand's Coverage Rate for March 2025
32%
My Brand's Coverage
Rate for March 2024
24%
Note: This chart shows the percentage of influencers that have made video(s) about your brand to date.
Looking Longer Term, Who's Winning
The Battle for Influencer Attention?*
Danessa Myricks
HAUS LABORATORIES
Huda
Kylie
Makeup By Mario
Milk
RMS Beauty
Saie
Tower 28
Fenty Beauty
Note: On this chart, "Influencer" refers to any creator making videos about these brands, except for the brands themselves. This includes Reviewers, Retailers, Partners, Vendors, Non-Profits, Media, and more. The time frame is the past six months.
section #5:
Consumer Questions
Which Consumer Questions And Comments
Deserve My Brand's Attention?
  • qual o pincel q vc usou com o iluminador?
    Respond Here
  • Where do you buy the duo? 🤔
    Respond Here
  • Ciao Gaia, a quando un video con i nuovi prodotti Goovi?
    Respond Here
  • Ciao Fede buongiorno ❤ anche a me piacciono tanto le tue combo labbra fredde, l'altro giorno da Shepora ho cercando un rosa freddo ho provato questo di fendi abbinato alla stessa matita che hai utilizzato tu, il problema è che fra tanti ne ho scelto un altro e non ricordo esattamente il numero e nome di quello che hai messo tu di Fenty, me lo diresti per cortesia? Era proprio bello e riandró a prenderlo. Grazie Fede...buona giornata 🎉💖 comune tutto bello il trucco, mi è sfuggito il blush malva, non l'ho visto mannaggia! Mai andare da Shepora con mariti al seguito, è questo il motivo della fretta😂 baci bella Fede💖
    Respond Here
  • NYX looks better. How long does each last tho....?
    Respond Here
  • hai provato a vedere su cult beauty?
    Respond Here
Note: Comments and questions from comments in this section are included from your own brand videos, your review videos and your influencer videos.
Want this report
every month? Monthly Report

The Competitive Intel
Covered Inside This Report

Understand how Fenty Beauty is positioned alongside competitors in creator reviews, sentiment, and YouTube influencer engagement.

Why We Built Brand Buzz Monitor
(And Why It Matters)

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