Brand Buzz Report
Built for Milk.
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This report captures how your brand is being reviewed and talked about by Influencers.
You’ll see who’s driving buzz, what they’re saying, and how your brand compares, so you can act with confidence, not guesswork.
Brand Buzz Monitor
Milk, Reviewed |
Section #1:
BRAND REVIEWS
My Brand's New Reviews Last Month:
19
Uploaded: Mar 21, 2025
Length: 01:10
Views So Far: 714,260
REVIEWER
EllaGLife
855,000 Subs
EllaGLife
855,000 Subs
Uploaded: Mar 13, 2025
Length: 10:16
Views So Far: 10,559
REVIEWER
OHEMAA
393,000 Subs
OHEMAA
393,000 Subs
Uploaded: Mar 02, 2025
Length: 00:23
Views So Far: 11,593
REVIEWER
Olivia Hernandez
124,000 Subs
Olivia Hernandez
124,000 Subs
Uploaded: Mar 26, 2025
Length: 10:33
Views So Far: 174
REVIEWER
Lonyea Maiden
61,900 Subs
Lonyea Maiden
61,900 Subs
Uploaded: Mar 20, 2025
Length: 28:59
Views So Far: 726
REVIEWER
Mo Makeup Mo Beauty
14,500 Subs
Mo Makeup Mo Beauty
14,500 Subs
Uploaded: Mar 03, 2025
Length: 02:58
Views So Far: 3,069
REVIEWER
KardashianSnaps
12,200 Subs
KardashianSnaps
12,200 Subs
Uploaded: Mar 04, 2025
Length: 04:03
Views So Far: 241
REVIEWER
KardashianSnaps
12,200 Subs
KardashianSnaps
12,200 Subs
Uploaded: Mar 23, 2025
Length: 07:16
Views So Far: 290
REVIEWER
Livwithbiv
8,300 Subs
Livwithbiv
8,300 Subs
Uploaded: Mar 06, 2025
Length: 14:34
Views So Far: 630
REVIEWER
Sher Shares Beauty
7,340 Subs
Sher Shares Beauty
7,340 Subs
Uploaded: Mar 03, 2025
Length: 24:00
Views So Far: 1,726
REVIEWER
JolieNoire
4,630 Subs
JolieNoire
4,630 Subs
Uploaded: Mar 27, 2025
Length: 00:23
Views So Far: 512
REVIEWER
Mermaid Bidisha
3,350 Subs
Mermaid Bidisha
3,350 Subs
Uploaded: Mar 28, 2025
Length: 07:10
Views So Far: 25
REVIEWER
Glam Beauty & Boutique
2,510 Subs
Glam Beauty & Boutique
2,510 Subs
Uploaded: Mar 08, 2025
Length: 00:22
Views So Far: 1,456
REVIEWER
Jojo Palacio
2,280 Subs
Jojo Palacio
2,280 Subs
Uploaded: Mar 19, 2025
Length: 20:06
Views So Far: 192
REVIEWER
Elena Koira
1,960 Subs
Elena Koira
1,960 Subs
Uploaded: Mar 30, 2025
Length: 01:23
Views So Far: 370
REVIEWER
TheMichelleSanchez
1,930 Subs
TheMichelleSanchez
1,930 Subs
Uploaded: Mar 05, 2025
Length: 13:36
Views So Far: 179
REVIEWER
Mariah SoBeautiful
1,390 Subs
Mariah SoBeautiful
1,390 Subs
Uploaded: Mar 24, 2025
Length: 00:23
Views So Far: 57
REVIEWER
Z Natural Foods
706 Subs
Z Natural Foods
706 Subs
Uploaded: Mar 21, 2025
Length: 00:16
Views So Far: 361
REVIEWER
LifewithKristin
673 Subs
LifewithKristin
673 Subs
Uploaded: Mar 07, 2025
Length: 00:59
Views So Far: 554
REVIEWER
Jantzen Glenn
298 Subs
Jantzen Glenn
298 Subs
What Is the Sentiment Of
My Review Videos* Over the Past Year?
My Review Videos* Over the Past Year?
Number of Videos
Sentiment By Views
Helpful Views
1,249,639
Neutral Views
50
Damaging Views
0
* These Sentiment Charts feature Reviews made about your brand over the past year, not including the most recent month. Videos need time to marinate and gather views before Sentiment conclusions become realistic.
section #2:
Competitor Reviews
What Were the Biggest* Reviews
Made About My Competitors Last Month?
Made About My Competitors Last Month?
|
Uploaded: Mar 04, 2025 Length: 02:59 Subscribers: 338,000 Views So Far: 8,859 |
|
Uploaded: Mar 01, 2025 Length: 10:07 Subscribers: 64,200 Views So Far: 1,546 |
|
Uploaded: Mar 05, 2025 Length: 02:16 Subscribers: 177,000 Views So Far: 1,367 |
|
Uploaded: Mar 10, 2025 Length: 01:18 Subscribers: 64,200 Views So Far: 1,326 |
|
Uploaded: Mar 09, 2025 Length: 03:36 Subscribers: 134,000 Views So Far: 967 |
* Videos in this section were judged to be “Most Impactful” based on the Subscriber Volume of the Reviewer (Influencer), not the views on the video to date. That’s because big Influencers are the most likely to deliver the most views over time, even if their Review was posted too recently to accrue large view numbers yet. Videos limited to the top five (5).
Over the Past Year, Which Brands
Received the Most Positive Reviews?
Received the Most Positive Reviews?
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Access All Influencers in Your Category...Find Out Who's Not Covering Your Brand...Produce
Influencer Profiles with Competitive Relativity...Understand How Much to Pay...and More.
Access All Influencers in Your Category...Find Out Who's Not Covering Your Brand...Produce
Influencer Profiles with Competitive Relativity...Understand How Much to Pay...and More.
Note: Not all Reviews can be analyzed for sentiment. For example, a head-to-head comparison of two brands ("Ford vs. Chevy... which should you buy?") is likely positive for one brand and negative for the other. In these cases, the AI identifies the video as Neutral. Our upgraded product, YouTube Social Listening, allows you to dig into all videos and re-score them for your purposes.
section #3:
INFLUENCER ACTIVITY
Which Influencers Made Videos*
About My Brand Last Month?
About My Brand Last Month?
Check 'em out and say thanks!
2M Subscribers
79.9k Subscribers
3.4k Subscribers
1.1k Subscribers
367 Subscribers
* We've selected the Top 5 Most Impactful Influencers that made videos about your brand last month. The featured Influencers are ranked by their subscribers count. To see all Influencers and videos made about you or your competitors last month or over time, upgrade here.
Videos With the Most Views*
On Your Brand and Your Competition
(30 days - 1 year ago)
On Your Brand and Your Competition
(30 days - 1 year ago)
|
Short Video
|
Uploaded: Nov 12, 2024 Length: 00:19 Views Last Month: 16,278 |
|
Short Video
|
Uploaded: Nov 19, 2024 Length: 00:19 Views Last Month: 5,869 |
|
Long Video
|
Uploaded: Sep 18, 2024 Length: 34:15 Views Last Month: 19,285 |
|
Long Video
|
Uploaded: Jun 08, 2024 Length: 27:56 Views Last Month: 10,017 |
* This module reveals the top 2 Short and the top 2 Long-Form videos, made for your competitive set (including your brand) posted 30 days to 1 year ago. This is based on bigger Influencers with the most Subscribers.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
section #4:
INFLUENCER WINNERS
What Is My Current
Influencer Share of Voice?
Influencer Share of Voice?
Makeup By Mario (39.0%)
Fenty Beauty (16.7%)
Milk (15.1%)
Tower 28 (11.4%)
Huda (11.1%)
Kylie (4.4%)
Saie (2.3%)
Danessa Myricks (0.0%)
RMS Beauty (0.0%)
HAUS LABORATORIES (0.0%)
Tip: Ask yourself if your brand's ISOV is less than your market share among these competitors. If so, you have work to do, and
Touchstorm can help.
Touchstorm can help.
Is My Brand Being Featured
By Enough Influencers?
By Enough Influencers?
# of Creators Covering These Brands to date
1,898
1,898
# of Creators Covering My Brands to date
277
277
My Brand's Coverage Rate for March 2025
18%
18%
My Brand's Coverage
Rate for March 2024
12%
Rate for March 2024
12%
Note: This chart shows the percentage of influencers that have made video(s) about your brand to date.
Looking Longer Term, Who's Winning
The Battle for Influencer Attention?*
The Battle for Influencer Attention?*
Danessa Myricks
Fenty Beauty
HAUS LABORATORIES
Huda
Kylie
Makeup By Mario
RMS Beauty
Saie
Tower 28
Milk
Note: On this chart, "Influencer" refers to any creator making videos about these brands, except for the brands themselves. This includes Reviewers, Retailers, Partners, Vendors, Non-Profits, Media, and more. The time frame is the past six months.
section #5:
Consumer Questions
Which Consumer Questions And Comments
Deserve My Brand's Attention?
Deserve My Brand's Attention?
-
When are the giveaway winner/winners gonna be announced??
Respond Here -
ARE YOU IN THE GLOW HOUSE????
Respond Here -
hii!! i just made a grwm and would loveee if you guys can watch it and like+comment? it’s my dream to be able to go and meet lisi!! pls like and comment and tag frilliance and lisi ❤❤
Respond Here -
क्या अंडे के बिना बना सकते है.?
Respond Here -
How do you use an eyelash curler?
Respond Here -
Can you please do my make up routine? I am posted one right now. I’m getting ready right now so I’m gonna put please do mine.
Respond Here
Note: Comments and questions from comments in this section are included from your own brand videos, your review videos and your influencer videos.
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every month?
every month?
The Competitive Intel
Covered Inside This Report
Understand how Milk is positioned alongside competitors in creator reviews, sentiment, and YouTube influencer engagement.
