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Brand Buzz Report
Built for PAT McGRATH LABS.
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This report captures how your brand is being reviewed and talked about by Influencers.

You’ll see who’s driving buzz, what they’re saying, and how your brand compares, so you can act with confidence, not guesswork.

I want this report for my brand every month
Brand Tools Suite
Brand Buzz Monitor
PAT McGRATH LABS, Reviewed
DATES
Data starts
Mar 01, 2025
data stops
Mar 31, 2025
COMPETITORS
Clinique
Lancome
Elizabeth Arden
NARS
Surratt
Armani
Westman Atelier
Danessa Myricks
Geography
United States
Section #1:
BRAND REVIEWS
My Brand's New Reviews Last Month: 13
Uploaded: Mar 28, 2025
Length: 23:56
Views So Far: 13,728
REVIEWER
Patty Alonso
97,500 Subs
REVIEWER
Heather Austin
28,200 Subs
REVIEWER
Kolorful Kalmele
20,300 Subs
REVIEWER
Lexi Jong
17,800 Subs
Uploaded: Mar 30, 2025
Length: 01:49
Views So Far: 1,000
REVIEWER
BRIT CLARKE
15,900 Subs
Uploaded: Mar 28, 2025
Length: 23:09
Views So Far: 1,270
REVIEWER
Karen Harris
13,800 Subs
Uploaded: Mar 29, 2025
Length: 22:47
Views So Far: 616
REVIEWER
Heba S
5,950 Subs
Uploaded: Mar 22, 2025
Length: 19:53
Views So Far: 2,883
REVIEWER
Noopur Makeup
5,290 Subs
REVIEWER
Keeping Up With The Queen
2,630 Subs
REVIEWER
Heather Eaglen | Ashes on my Lashes
2,340 Subs
Uploaded: Mar 26, 2025
Length: 08:28
Views So Far: 731
REVIEWER
Jules Lynn Beauty
2,110 Subs
REVIEWER
Beauty with Betsy
870 Subs
Uploaded: Mar 30, 2025
Length: 33:16
Views So Far: 72
REVIEWER
Sashreport
371 Subs
What Is the Sentiment Of
My Review Videos* Over the Past Year?
Number of Videos
Sentiment By Views
Helpful Views
2,388
Neutral Views
0
Damaging Views
0
* These Sentiment Charts feature Reviews made about your brand over the past year, not including the most recent month. Videos need time to marinate and gather views before Sentiment conclusions become realistic.
section #2:
Competitor Reviews
What Were the Biggest* Reviews
Made About My Competitors Last Month?

Elizabeth Arden

Retinol Myth Vs. Fact With Help Of Our Sponsor @ElizabethArden

Uploaded: Mar 05, 2025
Length: 03:11
Subscribers: 1,520,000
Views So Far: 8,044

NARS

NARS Light Reflecting Line 8 Hour DRY SKIN Wear Test + Review

Uploaded: Mar 17, 2025
Length: 23:28
Subscribers: 83,300
Views So Far: 1,533

NARS

Over 40 Side-by-Side Foundation: NARS vs Haus Labs

Uploaded: Mar 09, 2025
Length: 03:36
Subscribers: 134,000
Views So Far: 967

NARS

I FINALLY TRIED THE NARS! #shorts #makeup #review

Uploaded: Mar 10, 2025
Length: 02:30
Subscribers: 71,400
Views So Far: 950

Lancome

[Review] giới thiệu sản phẩm nước hoa Lancome| Mr_andres

Uploaded: Mar 25, 2025
Length: 01:58
Subscribers: 435,000
Views So Far: 47
* Videos in this section were judged to be “Most Impactful” based on the Subscriber Volume of the Reviewer (Influencer), not the views on the video to date. That’s because big Influencers are the most likely to deliver the most views over time, even if their Review was posted too recently to accrue large view numbers yet. Videos limited to the top five (5).
Over the Past Year, Which Brands
Received the Most Positive Reviews?
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Note: Not all Reviews can be analyzed for sentiment. For example, a head-to-head comparison of two brands ("Ford vs. Chevy... which should you buy?") is likely positive for one brand and negative for the other. In these cases, the AI identifies the video as Neutral. Our upgraded product, YouTube Social Listening, allows you to dig into all videos and re-score them for your purposes.
section #3:
INFLUENCER ACTIVITY
Which Influencers Made Videos*
About My Brand Last Month?
Check 'em out and say thanks!
14.6k Subscribers
6k Subscribers
305 Subscribers
* We've selected the Top 3 Most Impactful Influencers that made videos about your brand last month. The featured Influencers are ranked by their subscribers count. To see all Influencers and videos made about you or your competitors last month or over time, upgrade here.
Videos With the Most Views*
On Your Brand and Your Competition
(30 days - 1 year ago)
Short Video

Danessa Myricks

Danessa Myricks Lightwork 6 Palette Tutorial #danessamyricksbeauty #easymakeup #makeuptutorial

Uploaded: Nov 19, 2024
Length: 00:19
Views Last Month: 5,869
Short Video

NARS

Easy eyeshadow tutorial using the NARS afterglow tempting palette #eyeshadowtutorial #nars

Uploaded: Feb 08, 2025
Length: 00:29
Views Last Month: 2,872
Long Video

Armani

Best Makeup Of 2024... So Far! Lisa Eldridge | Chanel | Armani Beauty

Uploaded: Jun 26, 2024
Length: 17:33
Views Last Month: 52,508
Long Video

PAT McGRATH LABS

MY PAT MCGRATH MAKEUP MUST-HAVES & WHAT YOU SHOULD BE SKIPPING! | FULL FACE OF PAT MCGRATH!

Uploaded: Jul 13, 2024
Length: 29:51
Views Last Month: 12,297
* This module reveals the top 2 Short and the top 2 Long-Form videos, made for your competitive set (including your brand) posted 30 days to 1 year ago. This is based on bigger Influencers with the most Subscribers.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
section #4:
INFLUENCER WINNERS
What Is My Current
Influencer Share of Voice?
Lancome (94.8%)
PAT McGRATH LABS (3.4%)
Westman Atelier (1.1%)
NARS (0.7%)
Elizabeth Arden (0.0%)
Clinique (0.0%)
Danessa Myricks (0.0%)
Surratt (0.0%)
Armani (0.0%)
Tip: Ask yourself if your brand's ISOV is less than your market share among these competitors. If so, you have work to do, and
Touchstorm can help.
Is My Brand Being Featured
By Enough Influencers?
# of Creators Covering These Brands to date
1,470
# of Creators Covering My Brands to date
389
My Brand's Coverage Rate for March 2025
23%
My Brand's Coverage
Rate for March 2024
0%
Note: This chart shows the percentage of influencers that have made video(s) about your brand to date.
Looking Longer Term, Who's Winning
The Battle for Influencer Attention?*
Armani
Clinique
Danessa Myricks
Elizabeth Arden
Lancome
NARS
Surratt
Westman Atelier
PAT McGRATH LABS
Note: On this chart, "Influencer" refers to any creator making videos about these brands, except for the brands themselves. This includes Reviewers, Retailers, Partners, Vendors, Non-Profits, Media, and more. The time frame is the past six months.
section #5:
Consumer Questions
Which Consumer Questions And Comments
Deserve My Brand's Attention?
Note: Comments and questions from comments in this section are included from your own brand videos, your review videos and your influencer videos.
Want this report
every month? Monthly Report

The Competitive Intel
Covered Inside This Report

Understand how PAT McGRATH LABS is positioned alongside competitors in creator reviews, sentiment, and YouTube influencer engagement.

Why We Built Brand Buzz Monitor
(And Why It Matters)

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