Brand Buzz Report
Built for Westman Atelier.
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This report captures how your brand is being reviewed and talked about by Influencers.
You’ll see who’s driving buzz, what they’re saying, and how your brand compares, so you can act with confidence, not guesswork.
Brand Buzz Monitor
Westman Atelier, Reviewed |
Section #1:
BRAND REVIEWS
My Brand's New Reviews Last Month:
10
Uploaded: Mar 27, 2025
Length: 17:36
Views So Far: 14,033
REVIEWER
Sofia Sees Beauty
47,400 Subs
Sofia Sees Beauty
47,400 Subs
Uploaded: Mar 08, 2025
Length: 21:18
Views So Far: 1,734
REVIEWER
Mo Makeup Mo Beauty
14,500 Subs
Mo Makeup Mo Beauty
14,500 Subs
Uploaded: Mar 26, 2025
Length: 23:34
Views So Far: 1,683
REVIEWER
Mo Makeup Mo Beauty
14,500 Subs
Mo Makeup Mo Beauty
14,500 Subs
Uploaded: Mar 27, 2025
Length: 53:21
Views So Far: 952
REVIEWER
The Clean Beauty Code
14,000 Subs
The Clean Beauty Code
14,000 Subs
Uploaded: Mar 26, 2025
Length: 00:17
Views So Far: 2,250
REVIEWER
The Lisa Mae
8,660 Subs
The Lisa Mae
8,660 Subs
Uploaded: Mar 05, 2025
Length: 24:45
Views So Far: 144
REVIEWER
PersonalBeautyLab
7,530 Subs
PersonalBeautyLab
7,530 Subs
Uploaded: Mar 01, 2025
Length: 00:23
Views So Far: 2,161
REVIEWER
Michi Makes Up
6,050 Subs
Michi Makes Up
6,050 Subs
Uploaded: Mar 30, 2025
Length: 00:30
Views So Far: 2,192
REVIEWER
Isabel Hoyos
3,180 Subs
Isabel Hoyos
3,180 Subs
Uploaded: Mar 19, 2025
Length: 13:51
Views So Far: 1,157
REVIEWER
Mixing it up with Michelle
2,860 Subs
Mixing it up with Michelle
2,860 Subs
Uploaded: Mar 30, 2025
Length: 55:17
Views So Far: 133
REVIEWER
The Bedazzled Buddhist
1,920 Subs
The Bedazzled Buddhist
1,920 Subs
What Is the Sentiment Of
My Review Videos* Over the Past Year?
My Review Videos* Over the Past Year?
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section #2:
Competitor Reviews
What Were the Biggest* Reviews
Made About My Competitors Last Month?
Made About My Competitors Last Month?
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Over the Past Year, Which Brands
Received the Most Positive Reviews?
Received the Most Positive Reviews?
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section #3:
INFLUENCER ACTIVITY
Which Influencers Made Videos*
About My Brand Last Month?
About My Brand Last Month?
Check 'em out and say thanks!
2.1k Subscribers
* We've selected the Top 1 Most Impactful Influencers that made videos about your brand last month. The featured Influencers are ranked by their subscribers count. To see all Influencers and videos made about you or your competitors last month or over time, upgrade here.
Videos With the Most Views*
On Your Brand and Your Competition
(30 days - 1 year ago)
On Your Brand and Your Competition
(30 days - 1 year ago)
|
Short Video
|
Uploaded: Feb 08, 2025 Length: 00:29 Views Last Month: 2,872 |
|
Short Video
|
Uploaded: Aug 20, 2024 Length: 00:15 Views Last Month: 1,344 |
|
Long Video
|
Uploaded: Jun 26, 2024 Length: 17:33 Views Last Month: 52,508 |
|
Long Video
|
Uploaded: Jul 13, 2024 Length: 29:51 Views Last Month: 12,297 |
* This module reveals the top 2 Short and the top 2 Long-Form videos, made for your competitive set (including your brand) posted 30 days to 1 year ago. This is based on bigger Influencers with the most Subscribers.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
Note: Avoid concluding that high view counts on verticals represent greater reach. They do not. Because Shorts repeat automatically and are only seconds-long, views between the two formats aren't comparable. For example, a 15-second vertical that repeats four times before the average viewer scrolls away doesn't produce the same reach or Watch Time as an 8-minute video that holds the average person's attention more than 4 minutes and has duplicative reach of only 10%.
section #4:
INFLUENCER WINNERS
What Is My Current
Influencer Share of Voice?
Influencer Share of Voice?
Lancome (94.8%)
PAT McGRATH LABS (3.4%)
Westman Atelier (1.1%)
NARS (0.7%)
Elizabeth Arden (0.0%)
Clinique (0.0%)
Surratt (0.0%)
Armani (0.0%)
Tip: Ask yourself if your brand's ISOV is less than your market share among these competitors. If so, you have work to do, and
Touchstorm can help.
Touchstorm can help.
Is My Brand Being Featured
By Enough Influencers?
By Enough Influencers?
# of Creators Covering These Brands to date
1,461
1,461
# of Creators Covering My Brands to date
46
46
My Brand's Coverage Rate for March 2025
8%
8%
My Brand's Coverage
Rate for March 2024
9%
Rate for March 2024
9%
Note: This chart shows the percentage of influencers that have made video(s) about your brand to date.
Looking Longer Term, Who's Winning
The Battle for Influencer Attention?*
The Battle for Influencer Attention?*
Armani
Clinique
Elizabeth Arden
Lancome
NARS
PAT McGRATH LABS
Surratt
Westman Atelier
Note: On this chart, "Influencer" refers to any creator making videos about these brands, except for the brands themselves. This includes Reviewers, Retailers, Partners, Vendors, Non-Profits, Media, and more. The time frame is the past six months.
section #5:
Consumer Questions
Which Consumer Questions And Comments
Deserve My Brand's Attention?
Deserve My Brand's Attention?
-
You recommend atelier more then?
Respond Here -
when’s this dropping in the UK?
Respond Here -
Mimi is a blush and not bronzer?
Respond Here -
How was the wear time?
Respond Here -
CAN you tell us the shade you use ?
Respond Here -
Por favor,¿qué marca es?,gracias.
Respond Here
Note: Comments and questions from comments in this section are included from your own brand videos, your review videos and your influencer videos.
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every month?
every month?
The Competitive Intel
Covered Inside This Report
Understand how Westman Atelier is positioned alongside competitors in creator reviews, sentiment, and YouTube influencer engagement.
